We test everything around the bike.
From helmet to shoe, in real use. Click a point and see what we watch for.
Between the lab and the market
is where our work begins.
You have the lab. We have everyday use.
We test products where they later have to work, before the market forms its verdict.
Field validation · Bicycle industry
We do not collect kilometers. We produce insight.
Why MOTIQA?Why we exist
A test can be honest and still give the wrong picture.
We have seen this happen again and again over the years:
Internal testers know the company, the people behind it and often the test program too. They test from within their role.
A customer does not have to like the product. They have to live with it.
- They ride the bike because they bought it.
- They use the product because it has to work for them.
- And if something is off, there is no reason to talk it up.
An example from real testing
The most important answer was
not in the questionnaire.
Day 1-3 · Everyday
A colleague uses the loaner bike to commute. Not for a test. Simply because it gets him to work.
Day 3 · Feedback form
“Rides quite nicely.”
Day 4 · Returning the loaner, off the record
“I would never buy it. Far too unwieldy.”
That is exactly where we work.
Our riders do not have to like a product. They are free to say:
- “I would buy it.”
- “Privately this would not be my product, but I can see its value.”
- “Not my product.”
What matters is not the verdict, but the reason behind it.
An honest “I would not buy it” does not become a negative rating with us, but a question: Why not?
- Is it the assembly?
- The handling?
- The ergonomics?
- The durability?
- The wear?
- Or something that only shows under longer use?
We do not collect opinions. We look for the pattern behind them, before it turns into a complaint.
We do not have to please you.We have to tell you in time what the market might say later.
The experience MOTIQA brings
MOTIQA is new. The experience behind it is not.
Over seven years of real use. Thousands of bookings per year. Different products, riders, use cases and situations.
7years
Built and ran the test operation at a bicycle manufacturer.
7.000+per year
Bookings in the test fleet, every finding collected and checked.
150-200bikes
Test fleet, renewed with every model change, always the current models.
Experience you cannot buy. Only build.
How the work goes
No test packages. Your question.
We do not prescribe a fixed number of riders, kilometers or test duration. We first clarify what you need to know about your product, and build the right test strategy from that.
-
You tell us what you need to know
Durability. Handling. Assembly. A series issue. A suspected complaint. Or a question that cannot yet be put clearly.
Together we work out what you actually need to know.
-
We build the right test strategy
Experience+Diversity+Duration
Depending on the question we combine experienced testers, different riders, various sizes, use cases and real conditions.
This is not about using as many riders or kilometers as possible. It is about capturing the right reality for your question.
What that can look like
Market launch in 7 days
One especially experienced person.
Short time frame. Maximum attention.3 months to series start
Several riders.
Different sizes. Maximum mileage.Or something else entirely.
The test setup follows from the question, not from our catalog.
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We make visible what happens
We document systematically, confidentially and traceably.
We do not just collect opinions. We put observations in context and look for the reason and possible patterns behind them.
This adds the reality of use to lab, test rig and internal data.
You decide what follows. We provide the basis for it.
What we test in the field
Every part that comes along is a test point.
Fit & buckle
Helmet
Fit, ventilation and buckle over 40+ hours of riding. We document where straps chafe and buckles give way.
Fit & climate
Jersey
Cut in riding position, moisture, pockets within reach. We wear it over the full distance.
Behavior under load
Frame
How the bike responds in real situations. Not on the test rig, but out on the road.
Precision & wet
Derailleur
Shifting precision under load and in the wet. We count missed shifts per ride instead of estimating them.
Hold & power transfer
Shoes
Cleat position, stiffness, pressure points. You only notice them after real kilometers.
Schematic illustration. We show the scope, never a client product. Discretion is part of the service.
A test question can turn into more
Do not book MOTIQA only
when you need a test.
The real reason
Bring in MOTIQA when you want someone to keep your products in view over the long run.
A single test answers a specific question. A long-term collaboration creates something beyond that: product memory. We know findings, developments and connections across model years, series and changes.
The start
01
One project
One concrete question. One defined time frame. One documented result.
- First project
- Free of charge
- Confidentiality
- NDA before the first talk
- Entry
- One concrete product or one concrete question
What it can become
02
A long-term collaboration
Field validation that thinks beyond single projects.
- Ongoing tests across the season
- Pattern recognition across products
- Documented history
- One contact who knows your products and their history
A test answers a question. A partner sees the pattern.
Confidentiality is part of our test.
No public test products. No rider profiles. No publication without approval.
Before we start
Do you replace our QA?
No. Test rig and standard stay. We deliver what happens in between, between release and complaint.
How confidential is this?
Fully. NDA before the first sample, no publication, no naming of references without approval.
Who actually rides?
Not always the same number and not always the same people. We deploy riders and experience as the question requires.
What does it cost after the first project?
It depends on scope, duration and number of riders. After the first call you get a clear framework.
How quickly can you start?
As soon as the sample and the question are set. Ongoing partnerships we plan ahead per season.
What do we get in the end?
A structured documentation of the observations, ordered by relevance, evidenced, not opinion.
Pilot project
The first project is on us.
Do not send us your top model, a previous-year model is enough. You see how we work and what a report is worth. With no obligation to continue.
Book a first call- Cost
- Free of charge
- Confidentiality
- NDA before the first talk
- Test sample
- A previous-year model is enough
- Result
- Report after the agreed volume is complete
Still have questions?
Write us an email, we answer personally. fragen [at] motiqa.de